Instagram is exploring the idea of launching Reels as a separate app, a move that could directly challenge TikTok. According to reports, Instagram head Adam Mosseri discussed this possibility with employees recently, indicating a potential shift in strategy.
The uncertainty surrounding TikTok’s future in the US has sparked discussions about alternative platforms. The US government has raised concerns over TikTok’s ownership by the Chinese company ByteDance, citing risks of data security and political influence. In response, efforts have been made to either ban the platform or force its sale.
In January, former President Donald Trump extended TikTok’s compliance deadline by 75 days, suggesting a 50-50 joint venture between the US and ByteDance. However, no further details on this plan have been provided. Meanwhile, TikTok continues to have strong opposition from some US officials, while others argue that banning the app would violate free speech rights.
Meta, Instagram’s parent company, previously attempted to take on TikTok with a standalone app called Lasso in 2018, but it failed to gain traction and was eventually shut down. If Instagram does launch a separate Reels app, it could signal another major effort to capture the short-video market and attract TikTok users looking for an alternative.
With competition heating up, Instagram’s next move could reshape the social media landscape.
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