Avocado fans in the UK may soon have a new way to shop. Tesco is testing avocado ripeness scanners in five of its stores, allowing customers to check whether their fruit is ready to eat without the traditional squeeze test.
The technology has already divided opinion. Some shoppers welcome it as a smart way to reduce food waste, while others see it as nothing more than a marketing gimmick.
Avocado Scanners Spark Debate
Avocado toast remains one of the most popular food trends, especially among younger generations, but its success depends on having the perfect ripe avocado. Tesco believes the scanners will make it easier for shoppers to choose fruit that matches their needs, whether for same-day use or for storing at home.
Money expert Tom Allingham from Save the Student says it is fair that customers know exactly what they are paying for. On the other hand, James Herring, CEO at consultancy Taylor Herring, says a quick squeeze test works just as well and believes the scanners are more about grabbing attention than solving a real problem.
Tesco’s Strategy
Lisa Lawrence, Tesco’s avocado buyer, said the idea for the trial was influenced by social media trends, where smashed avocado continues to dominate recipe content. She believes the scanners will be popular as shoppers look for ways to cut waste and plan meals better.
Tesco has already seen a sharp rise in avocado sales, with nearly 15 million more sold this year compared to the last. The scanners are currently being tested in stores at Cheshunt, Colchester, Stratford-upon-Avon, Wokingham, and Salisbury.
Food Waste and Customer Value
Consultants say the scanners could help reduce waste by giving customers confidence in what they buy. Georgia Rose from Kantar noted that shoppers want both quality and value, and trials like this are needed to see how effective the technology really is.
Not everyone is convinced, however. Allingham said he hoped the machines would not drive up prices for customers already struggling with the cost of living. He added that cheaper food remains the top priority for many, especially students.
Innovation or Gimmick?
Tesco has experimented with tech before, including trolley scales that some shoppers compared to airport security. Whether the avocado scanners become a permanent feature will depend on how customers respond. For now, they are creating buzz and keeping Tesco in the spotlight for innovation.
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