Tired of scrolling through endless product pages? ChatGPT is stepping in to help. The popular AI chatbot is getting new shopping superpowers that could make finding and buying products as easy as having a conversation.
OpenAI, the company behind ChatGPT, recently announced the AI can now show prices, read reviews, and even give you direct links to buy recommended products. The best part? These suggestions aren’t ads – they’re picked by the AI to match what you’re looking for.
This move puts ChatGPT in direct competition with shopping giants like Amazon and Google. While Google still handles most online searches (about 89% globally), its lead has been shrinking slightly. ChatGPT’s search feature, launched last year, is already popular with over a billion searches in just one week.
Here’s what makes ChatGPT’s shopping different:
- It talks to you like a helpful friend rather than showing boring product grids.
- You can ask for exactly what you want (“Show me comfortable running shoes under $100”)
- It compares options across different stores at once
- There are no sponsored ads pushing certain products
The shopping feature is rolling out now to all users, along with other upgrades like live sports scores and better source citations. Amazon launched its own AI shopping helper last year, and other tech companies are racing to keep up.
Why this matters for shoppers:
Online shopping can feel overwhelming with too many choices. An AI that understands what you need and finds the best options could save time and stress. As more people use tools like ChatGPT for shopping, we might see big changes in how online stores work.
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