Instagram has introduced a new feature that allows users to fast-forward Reels, making it easier to watch content at 2x speed. By long pressing on the right or left side of the screen, users can now speed up videos, similar to TikTok’s playback option.
Short-form videos have evolved over time. When TikTok first launched, videos were limited to 15 seconds. As the platform grew in popularity, longer videos were introduced, along with the ability to speed them up. Instagram followed a similar path, initially limiting Reels to 15 seconds but later extending them up to 3 minutes. With this new update, Instagram aims to help users consume more content in less time.
The fast-forward feature increases the likelihood of viewers watching longer videos until the end, aligning with the purpose of Reels- quick, engaging entertainment. The growing trend of short-form content has raised concerns about attention spans, and platforms continue to adapt to these changing habits.
Instagram has taken inspiration from TikTok multiple times, with features like Remix mirroring TikTok’s Duet tool. The latest update is another example of how social media platforms complete by adopting popular features to keep users engaged.
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