Sydney Sweeney, the Emmy – nominated star of Euphoria and The White Lotus, recently found herself in the middle of a social media storm – and even caught the attention of former President Donald Trump. The controversy started with her new American Eagle ad, where she playfully says, “My jeans are blue“. While the ad was meant to be a fun pun, some critics called it tone-deaf, linking it to debates over race and beauty standards.
The backlash grew when reports revealed that Sweeney is a registered Republican in Florida. Soon after, Trump praised her on Truth Social, calling her ad “the HOTTEST” and cheering her on. His comments fueled even more discussion, with conservative media framing the ad as a win for both American Eagle and the GOP.
American Eagle defended the campaign, saying it was always about celebrating denim – not genetics. Meanwhile, Sweeney has stayed quiet on the controversy, though past social media posts from her family’s gatherings (featuring MAGA hats) had already sparked political speculation.
Interestingly, the controversy boosted American Eagle’s stock by 20%, proving that viral buzz – whether good or bad – can be a marketing goldmine. Experts say the ad succeeded in getting people talking, a rare feat in today’s crowded media landscape.
So, was the ad clever wordplay or an accidental controversy? Either way, it’s now a hot topic – thanks to social media, politics, and a surprise endorsement from Trump.
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