Netflix is testing a new artificial intelligence feature. The streaming giant is reportedly building an AI-powered voice search system. It can recommend movies and shows based on user intent and mood. Instead of typing a title, you can speak a feeling. The feature is currently in beta and available to a limited group of users in the United States.
How the AI Voice Search Works
According to reports, the feature is available on certain devices, including Chromecast with Google TV and TCL Google TV. It does not yet work on Roku or Fire TV devices. Once activated, users are shown several search suggestions. Examples include phrases like “watch it in the background” or “I need a good cry.” Selecting these opens a list of recommended content.
There is also an “Ask” button with a waveform icon. This button allows users to request content based on their mood or any random idea. For example, you can ask for “movies after a long, tiring day.” The AI understands the intent and gives accurate suggestions.
AI Understands User Intent
The large language model behind the feature is said to be very capable. It can understand even obscure prompts. In one test, a user searched for “fun kids TV shows about death.” The AI surfaced A Series of Unfortunate Events and Raising Dion. Both shows fit the unusual request perfectly. This shows how the system can understand complex and specific user needs.
Limitations of the Beta Version
The beta version does have some limits. It cannot connect to Netflix’s personalization engine. That means it does not use your watch history to make suggestions. The AI also does not talk back. It responds only with text on the screen. Finally, the system can still make mistakes. But the report said incorrect results are rare.
What Comes Next
It is unclear when Netflix will release this feature to all users. The company has not said if the AI voice search will be available for all subscription tiers. For now, it is only in beta testing. But the early results suggest that AI could change how we search for something to watch. Instead of typing titles, we may soon just speak our mood.
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